Communications / Marketing Audit
What are you communicating? Is your marketing effective?
A good audit will answer these questions. An audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and external communications or marketing operations.
An effective audit will identify:
how past communications were handled
key audiences, what they currently know about your business, service, product or organisation, what they need and want to know and how they prefer to be reached
strengths and weakness in current communications programs
untapped opportunities for future communications
An audit asks:
What are our current goals and objectives for communications?
How well is the current Communications Plan working?
Are our messages clear and consistent? Do we have a coordinated graphic identity?
Are we reaching key audiences with our messages and moving them to action?
What communications have been most effective?
What do customers think of our communications?
Do our communications support our overall strategic plan for our business or organisation?
What would make our communications more effective in the future?
What communications opportunities are we missing?
At Gibson Creative we offer a comprehensive audit that will answer these questions and more. Get in touch to find out how we can help your comms and marketing.